Cabinet
My role: Email Marketing and Social Media Specialist
Cabinet is a SaaS scheduling platform to help EAs and Admins work more efficiently. Think of Cabinet as your automated back office. They support anyone managing their own calendar or managing it on behalf of someone else.
Impact
Led targeted SaaS email marketing campaigns, achieving an average open rate of 32%, surpassing industry standards.
Created engaging and targeted content for various social media platforms, driving a 352% growth in follower engagement and a 54% increase in website traffic.